Guides to localizing ads
How to take an ad that works into another language and market: what to translate, what to check, and what the numbers say.
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What is ad localization? A practical guide for performance teams
Ad localization adapts the words, voice, format and offer of an ad for a new market. What it covers, how it differs from translation, and how to start.How to translate Facebook and Instagram ads for new markets
Three ways to run Meta ads in several languages: languages on one ad, one ad set per language, or localized creative. When each fits and what to check.Dubbing or subtitles for video ads: how to choose per market
Dub, subtitle or both? How viewing habits differ across Europe, what sound-off viewing changes, what each option costs, and a rule for choosing per market.How much longer does ad copy get in translation?
German runs 20 to 35 percent longer than English; Swedish and Finnish barely change. Expansion and speaking rates for 24 languages, and how to plan for them.Voice cloning in ads: consent, disclosure and the EU AI Act
Dubbing an ad in a cloned voice? What consent to get from the speaker, when the EU AI Act asks you to disclose it, and a checklist for advertisers.Which aspect ratios to export for Meta, TikTok and YouTube ads
1:1, 4:5, 9:16 or 16:9? The aspect ratios the main ad placements use, the three that cover most of them, and how to resize one ad without rebuilding it.Try it on an ad you already run
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