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    <description>Practical guides to localizing image and video ads: translating Meta ads, dubbing or subtitles, text expansion by language, ad formats and AI voice rules.</description>
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      <title>What is ad localization? A practical guide for performance teams</title>
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      <description>Ad localization adapts the words, voice, format and offer of an ad for a new market. What it covers, how it differs from translation, and how to start.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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      <title>How to translate Facebook and Instagram ads for new markets</title>
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      <description>Three ways to run Meta ads in several languages: languages on one ad, one ad set per language, or localized creative. When each fits and what to check.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Dubbing or subtitles for video ads: how to choose per market</title>
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      <description>Dub, subtitle or both? How viewing habits differ across Europe, what sound-off viewing changes, what each option costs, and a rule for choosing per market.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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      <title>How much longer does ad copy get in translation?</title>
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      <description>German runs 20 to 35 percent longer than English; Swedish and Finnish barely change. Expansion and speaking rates for 24 languages, and how to plan for them.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Voice cloning in ads: consent, disclosure and the EU AI Act</title>
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      <description>Dubbing an ad in a cloned voice? What consent to get from the speaker, when the EU AI Act asks you to disclose it, and a checklist for advertisers.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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      <title>Which aspect ratios to export for Meta, TikTok and YouTube ads</title>
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      <description>1:1, 4:5, 9:16 or 16:9? The aspect ratios the main ad placements use, the three that cover most of them, and how to resize one ad without rebuilding it.</description>
      <pubDate>Tue, 20 Oct 2026 00:00:00 GMT</pubDate>
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